Becoming a proud owner of one’s dream house is a moment we all cherish and look forward to. Investing your life savings and buying a place to call ‘home’ is a big decision to make. The bigger the risk, the more contemplation it demands. No buyer wants to blindly trust and do business with such real estate professionals they have never heard of. The Real Estate Business in today’s world survives and thrives based on its twin towers, Marketing & Sales.
Name recognition and brand awareness, there are the two prerequisites for establishing and maintaining your exclusive presence in today’s competitive market. Be it real estate or any other business, this stands equally good for them all. An American business executive Beth Comstock puts this concept in simple yet very intriguing words, “You can’t sell anything if you can’t tell anything.”
The main aim of marketing is to make yourself known, to reach out to a larger audience in an innovative way and generate desire for your products or the services you offer. Build an appealing image of your business in the minds of your target audience and make them fall in love with your merchandise. Your success in the real estate world is determined by your ability to market effectively.
21st century is the Internet Era. To put it differently, everything that exists in the real world also exists in the virtual world. The increasing trend of online shopping as well as the need to maintain social media presence reiterates the importance of real estate internet marketing. A recent study undertaken by North America’s National Association of Realtors revealed that 92% of real estate buyers use the internet for house hunting and same is the case with Indian real estate market.
As today’s real estate market is brimming with options to select from, it’s now even more pertinent that the buyers see your properties first. Having a solid marketing plan is now even more essential than ever.Getting your own website that stands out and is optimised for mobile devices is one of the most crucial strategies to highlight your market presence and boost the success rate of your business.
Encouraging your satisfied clients to post positive reviews online is equally imperative as reaching out to your potential customers. Moreover, maintaining good business relations with your existing contacts and making new contacts also does the wonder. Running targeted advertising campaigns, making your online presence known on other well-known sites, asking for referrals, preparing sample homes and gaining more exposure for them, etc. are some of the aspects of impactful marketing.
Apart from publicizing your products and services, the crucial aim of any marketing efforts should also be educating your potential clients. Providing clear, concise, and relevant information means building an image of credibility and establishing a relationship of trust with the potential buyers. This is a key to successful marketing in the real estate business.
An effective marketing campaign leads to increased sales, which is the main objective of every business. No matter how good and different your product or service is, they are likely to be ignored if they lack proper marketing. Be it old fashioned sales letters or up-to-the-minute SEO (Search Engine Optimization) marketing campaigns, your success in the real estate world depends upon the efficacy of your marketing tactics.
When it comes to closing any deal, sale completes the circle. Present day buyers are well educated, they are internet literate, have access to more options, and they make it a point to look around and find the bestproperty by comparing it with other available or recently sold properties. All you have to do is be their best available option, and make them realise the same.
While trading the real estate market, it is vital to be able to determine the appropriate value of your property. Current market analysis and feedback from other successful or failed deals may help you in this regards.While selling any property, one must be authentic,avoid false communication, and never provide untrue information. Dishonesty may gain some temporary profits, but in the long run it spoils your brand image.
As put by an American author, marketer, entrepreneur, and public speaker Seth Godin, “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”
About The Author:
Akash Pharande is Director of Pharande Spaces, a leading construction and development firm that develops township properties in Western Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer in the PCMC area offering a diverse range of real estate products catering especially to the 42 sectors of Pradhikaran. The luxury township Puneville at Punavale in West Pune is among the company’s latest premium offerings. Woodsville in Moshi is another highly successful PCMC-based township by Pharande Spaces which is now in its 3rd phase.